Branding, Logo, Print, Web, Exhibit, Signage

SalesGlobe consults Fortune 500 and mid-size companies with sales compensation, strategies and training. Working closely with the SalesGlobe team, RLD was responsible to recreate the brand from the bottom up beginning with a unique mark to communicate a new spirit.

An extensive process of research and concepts were distilled to a few directions for development.

The final solution is a simple yet powerful dynamic mark to reference globe, flight, trajectory and high altitude orbit in subtle typography. The nameplate was also custom-lettered.

The branding also launched new messaging: "Rethink Sales", and new ethos extended into their online presence through design and consultation with the web development team.

Attention to crafting the brand continued: in two-dimensions with the design of white papers and marketing collateral; and in three-dimensions with the design of office signage and a tradeshow.

The delighted client has also enlisted RLD to create end-user training presentations and sales initiative campaigns. 

Early Conceptual Studies


Developing the curves, globe and base


Before & After

3 RLD Project Page – SalesGlobe Red White Logo2
RLD_SalesGlobe_Business Cards_2000x1500-2

Selected Works

SalesGlobeRethinking Sales Consulting for Fortune 500 Companies

RexmarkBuilding a Renovation Business One House at a Time

BMOC | Building Maintenance Optimization ConsultantsUnlocking True Control of Operations for Facility Managers

SNPA News Summit 2018Design Lends Theming to an Annual Conference of Newspaper Publishers

The Clear Creek GroupThe Visual Platform for Luxury Vacation Rentals in the Rockies

BlueSpanDynamic Thinking and Look for a Revolution in Energy Management

TetonEats!Sharing Delicious in Jackson Hole

CoalTekWhat Clean Coal Energy Looks Like

USTA Praise! TennisTeaching Kids about Tennis & Life

Nike Air Zoom 2 Shoe LaunchTaking a Nike Shoe to Young Dreamers

LogosEnduring Marks Capturing Eye & Spirit

Riley Lawhorn Design
Branding & Graphic Design 

Since 1999