SalesGlobe

Branding, Logo, Print, Web, Exhibit, Signage

SalesGlobe consults Fortune 500 and mid-size companies with sales compensation, strategies and training. Working closely with the SalesGlobe team, RLD was responsible to recreate the brand from the bottom up beginning with a unique mark to communicate a new spirit.

An extensive process of research and concepts were distilled to a few directions for development.

The final solution is a simple yet powerful dynamic mark to reference globe, flight, trajectory and high altitude orbit in subtle typography. The nameplate was also custom-lettered.

The branding also launched new messaging: "Rethink Sales", and new ethos extended into their online presence through design and consultation with the web development team.

Attention to crafting the brand continued: in two-dimensions with the design of white papers and marketing collateral; and in three-dimensions with the design of office signage and a tradeshow.

The delighted client has also enlisted RLD to create end-user training presentations and sales initiative campaigns. 

Early Conceptual Studies

Developing the curves, globe and base

Before & After