Branding, Logo, Print, Web, Exhibit, Signage
SalesGlobe consults Fortune 500 and mid-size companies with sales compensation, strategies and training. Working closely with the SalesGlobe team, RLD was responsible to recreate the brand from the bottom up beginning with a unique mark to communicate a new spirit.
An extensive process of research and concepts were distilled to a few directions for development.
The final solution is a simple yet powerful dynamic mark to reference globe, flight, trajectory and high altitude orbit in subtle typography. The nameplate was also custom-lettered.
The branding also launched new messaging: "Rethink Sales", and new ethos extended into their online presence through design and consultation with the web development team.
Attention to crafting the brand continued: in two-dimensions with the design of white papers and marketing collateral; and in three-dimensions with the design of office signage and a tradeshow.
The delighted client has also enlisted RLD to create end-user training presentations and sales initiative campaigns.
Early Conceptual Studies
Developing the curves, globe and base
Before & After
SalesGlobeRethinking Sales Consulting for Fortune 500 Companies
RexmarkBuilding a Renovation Business One House at a Time
BMOC | Building Maintenance Optimization ConsultantsUnlocking True Control of Operations for Facility Managers
SNPA News Summit 2018Design Lends Theming to an Annual Conference of Newspaper Publishers
The Clear Creek GroupThe Visual Platform for Luxury Vacation Rentals in the Rockies
BlueSpanDynamic Thinking and Look for a Revolution in Energy Management
TetonEats!Sharing Delicious in Jackson Hole
CoalTekWhat Clean Coal Energy Looks Like
USTA Praise! TennisTeaching Kids about Tennis & Life
Nike Air Zoom 2 Shoe LaunchTaking a Nike Shoe to Young Dreamers
LogosEnduring Marks Capturing Eye & Spirit
THINK BEYOND TO SEE