Rexmark Exteriors

Branding, Logo, Print, Collateral

For 20 years this Atlanta company has remodeled homes and buildings for larger builders throughout the southeast US. From this foundation they seek to grow their business and directly market their services to the broader public. But they needed a brand.

The first step was actually to go backward to create a new name.

The previous name was neither strong nor memorable. The new moniker, Rexmark, sounds better in the mind and positions them inferring strength, stability and quality.

The wordmark was kept purposely simple to emphasize the name on their most immediate advertising: vehicles, signs and uniforms. The simple palette of royal blue and gold ensures consistency in appearance across all uses.

The bold, direct and strong typography speaks with the same voice and promise of the company – to do quality work for a fair price.

Our next step together will be to take the look online.

They agree this identity will take them far as they grow.

Rexmark T-shirt2
Rexmark Stationery
Rexmark Hardhat and Jacket 2
Rexmark Cap 2
Pickup Truck Isolated
Large suburban house with ‘for sale’ sign displayed outside

Selected Works

SalesGlobeRethinking Sales Consulting for Fortune 500 Companies

RexmarkBuilding a Renovation Business One House at a Time

BMOC | Building Maintenance Optimization ConsultantsUnlocking True Control of Operations for Facility Managers

SNPA News Summit 2018Design Lends Theming to an Annual Conference of Newspaper Publishers

The Clear Creek GroupThe Visual Platform for Luxury Vacation Rentals in the Rockies

BlueSpanDynamic Thinking and Look for a Revolution in Energy Management

TetonEats!Sharing Delicious in Jackson Hole

CoalTekWhat Clean Coal Energy Looks Like

USTA Praise! TennisTeaching Kids about Tennis & Life

Nike Air Zoom 2 Shoe LaunchTaking a Nike Shoe to Young Dreamers

LogosEnduring Marks Capturing Eye & Spirit

Riley Lawhorn Design
Branding & Graphic Design 

Since 1999