Branding, Logo, Print, Digital, Tradeshow, Collateral
BMOC is a Facilities Management consulting firm. They optimize the combined value of management, workforce and CMMS to support effective facilities operations. Their clients include MIT, USC, The University of Michigan, Boston College, Brown University and the City of San Francisco.
In early project discussions, it became obvious how important their process is to source all relevant data. A foundation of the work is a comprehensive field survey. The entire facility is captured as tagged assets. Each coded label links with a comprehensively assembled management database to deliver procedures, manuals, schedules, staff, costs, etc., in realtime as well as a planning tool.
In other words, everything – especially every piece of equipment – gets a digital fingerprint.
The stylized M of the acronym suggests a building or piece of equipment topped with a digital code. The tall, bold wordmark also pays homage to the original meaning associated with the acronym.
The digital texture references data and the physical coded label applied to each asset. At much larger sizes, it becomes an actual readable QR code.
The saturated yellow is complimented by black to evoke the light BMOC shines on asset data, management and control.
BMOC is proud of their brand and how it has transformed all their communication touch points. We look forward to rebuilding their website very soon.
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