Branding, Logo, Print, Digital, Tradeshow, Collateral
This Atlanta-based company is breaking new ground to revolutionize how utilities gather and respond to business and consumer power consumption data. Their proprietary technology and software allows reading and compiling meter reading data instantly without having to manually read this date in the field.
This technology is a game-changer allowing utilities to make energy planning and flow adjustments with real-time information.
Ideas for the new mark began with client interviews explaining how their technology sets up an interactive network to create an umbrella of coverage using some of the same technologies as cellular phone towers. Cellular tower coverage is typically indicated by the industry in diagrams as hexagon shapes in a series.
The solution became using a series of these hexagons to create an airborne coverage network to reach out over the horizon. A strong, rich blue was chosen as the logical base color, with a contrasting dynamic energy ring to appear when the palette can be expanded.
The client thought the mark captured the essence of what their technology delivers to their utility customer. The spirit was expanded with the design of brochures, a website, tradeshow and other collateral.
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